Cookies Policy

Last updated: Monday, 12 September 2022

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Thank you for your interest in ParticleByte and this Cookie Policy! At ParticleByte, we take the protection of your Personal Data very seriously. 

This cookie policy applies to www.particlebyte.com operated by ParticleByte BV, Lange Voort 213,2343CD Oegstgeest, The Netherlands (“ParticleByte“,“we”, “our” or “us”) acting as data controller in accordance with the Dutch GDPR Implementation Act (Uitvoeringswet Algemene Verordening gegevensbescherming) (“UAVG”), the General Data Protection Regulation (“GDPR”) and the Privacy and Electronic Communications Directive (“PECD”).

In this Cookie Policy, we inform you about the use of cookies on our website, which cookies we are using and how you can manage your consent to store cookies. For more information about how we protect your Personal data, please contact us using the details provided below or refer to our Privacy Policy.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

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What exactly are cookies?

Whenever you browse the Internet, you use a browser. Most websites store small text files in your browser. These files are called cookies.

These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you your usual default setting. 

There are two classes of cookies, namely first-party cookies and third-party cookies. 

First-party cookies are created directly by our site, third-party cookies are created by partner websites. Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

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‍What types of cookies are there?

We can distinguish between 4 types of cookies:

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i) Essential or Necessary cookies
‍These cookies are essential or necessary to ensure that our website works properly and is secure so that you can navigate our website and use its features. Without these cookies, certain features of our website would not be available, and you would not be able to use certain services.
 

‍ii) Functional cookies
‍Functional cookies allow a website to remember the options you have selected (including user ID, consents you have given and/or your preferred language), your username if applicable, and any custom settings you have made (e.g., font sizes) or personalisation options you have selected when browsing.
 

‍iii) Analysis and performance cookies
‍Analysis and performance cookies are used to monitor and improve the function and service of a website. They can also help us track down problems you may encounter when using an online service. Analysis and performance cookies may be used to facilitate online surveys, record visitor numbers, and provide other website analytics metrics.
 

‍iv) Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customised advertising to the user. This can be very convenient, but also very annoying.

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Usually, when you visit a website for the first time, you are asked if you want to allow cookies. And of course, this decision is also stored in a cookie.

The cookies we use that require your consent

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Google Analytics

‍On the basis of our legitimate interests and your consent (i.e., interest in the analysis, optimisation and economic operation of our website) Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data.

The IP address transmitted by your browser will not be merged with other data from Google. You can prevent the storage of cookies by setting your browser accordingly. You can also prevent the collection of the data generated by Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.  

Google AdSense 

‍We use Google AdSense on this website, the advertising program of Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google AdSense allows us to display advertisements on this website that match our theme. The legal basis for the use of Google AdSense is Article 6 (1) f), because there is a legitimate interest to carry out targeted advertising measures.

In contrast to Google Ads (formerly: Google AdWords), you cannot place advertisements yourself. Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Google checks which advertisements are suitable for our website and for our users on the basis of your interests or your user behaviour.

At this point, we would like to mention that we are not responsible for the selection of the advertisements and only offer the advertising space with our website. The selection of the displayed advertising is made by Google. 

In order for Google AdSense to display customised advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your device.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personal data. However, it should be noted that Google considers data such as "pseudonymous cookie IDs" (name or other identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, under the GDPR, these data may be considered personal data. 

Google AdSense sends a cookie to the browser after every impression, every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there. Third-party vendors may, as part of AdSense, place and read cookies on your browser or use web beacons to store data they obtain through ad delivery on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables statistical analysis for online marketing.

Google may collect certain information about your user behaviour on our website through these cookies. This includes:

• Information about how you interact with an ad (clicks, impression, mouse movements).
• Information about whether an ad has already appeared in your browser at an earlier time. 
  

This data helps us to avoid displaying an ad to you more often. In doing so, Google analyses and evaluates the data on the displayed ads and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

Facebook Remarketing

‍On the same legal basis as Google Analytics, we use so-called "Facebook pixels" of the social network Facebook, which is operated by Meta Platforms Inc. With the help of the Facebook pixels (_fbp and fr), it is possible for Facebook to determine the visitors of our website as a target group for the display of advertisements, so-called "Facebook ads". 

You can object to the collection by the Facebook pixels and use of your data for the display of Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or declare the objection via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. To do so follow the link to your browser Google Chrome, Mozilla Firefox, Flash cookies, Microsoft Internet Explorer/ Edge, Opera, Safari.

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Does this policy change?

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy.

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Who should I contact for more information?

If you have any questions or comments about our Cookie Policy or wish to exercise your rights under applicable laws, please contact us using the following contact details:

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ParticleByte BV, 

Lange Voort 213,

2343CD Oegstgeest, 

The Netherlands

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Web: www.particlebyte.com  

E-Mail: hello@particlebyte.com 

This Cookie Policy was last updated on Monday, 12 September 2022

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